Privacy Policy

Introduction

My Little Ears Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information about you and your child when you use our website, book an appointment, or participate in the Early Years Hearing Plan.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect and process the following personal data:

☑ Parent or guardian details: name, contact number, email address, home address.

☑ Child details: name, date of birth, and relevant health information.

☑ Health data: results from tympanometry and hearing assessments.

☑ Payment data: securely handled by third-party payment providers (we do not store full card details).

Technical data: IP address, browser information, and cookies for website analytics.

How We Use Your Information

We use your data to:

☑ Provide hearing and related healthcare services.
☑ Manage appointments and subscription plans.
☑ Process payments and send invoices.
☑ Communicate reminders and service updates.
☑ Send optional marketing communications (only with your consent).
☑ Comply with legal, clinical, and regulatory obligations.

Lawful Bases for Processing

We process your personal data under the following lawful bases:

☑ Contract: to perform the services you have booked or subscribed to.

☑ Consent: for marketing communications.

☑ Legal obligation: to meet healthcare record-keeping requirements.

☑ Legitimate interest: to improve and personalise our services.

Sharing Your Information

We may share your information with:

☑ Qualified audiologists and clinicians working under confidentiality.

☑ Payment processors (e.g., Stripe, Square) for secure transactions.

IT, analytics, and booking system providers who support our services.
We never sell your data to third parties.

Data Retention

We retain medical records for at least eight years, or until your child’s 25th birthday, whichever is later, as required by UK healthcare regulations

Your Rights

You have the right to:

☑ Access, correct, or erase your data.

☑ Withdraw consent at any time.

☑ Object to processing or request data portability.

To exercise these rights, contact our Data Protection Officer at:
hear@mylittleears.co.uk
My Little Ears Ltd, 126 Wigmore Street, London, W1U 3RY.

Cookies

We use cookies to enhance user experience and analyse website performance. You can disable cookies via your browser settings.

Updates to This Policy

We may update this policy periodically. Any changes will be posted on our website with a new “Last updated” date.